When you think of digital marketing as a platform that will help you expand your business, you will probably think of PPC Campaign. PPC ( Pay Per Click ) Campaign will help you increase awareness about your product, which will increase your ROI return on investment. And running a PPC Campaign on search engines is the most effective way to drive traffic to your website. Here, you have two choices: invest in Google Ads or Bing Ads.
Google Ads v/s Bing Ads is the most common decision one has to take. And, this should be taken judiciously based on your requirements. If you have a large budget to invest in your Ads Campaign, you can go for Google Ads. But, as a small businessman or a start-up owner, you should invest in Bing Ads as it will be more cost-friendly for you. This not only will be under your budget, but it will help to target audiences from around different platforms of Microsoft. There are many advantages of using Bing Ads Management services, especially for small businesses. We will see how.
Soft on pocket
Google Ads provides you with a broad audience base. But, this advantage of Google comes with a disadvantage for small business owners. This is because of the high competition. In addition, bidding for the exact keywords makes it more costly.
However, Bing has much cheaper PPC rates because there is less competition on this platform. This, in turn, allows you to secure a better position on the search engine. This saved money can be used to expand your business further. Thus, if you are a small business owner, you should consider Bind Ads to get a hold of your PPC Campaign.
Bing Ads Management Services
Bing Ads provides you with a hassle-free process of directly importing campaigns from AdWords. If you have a start-up, you will not invest so much time and resources in creating new PPC Campaigns. So, Bing Ads Management Services allows you to import campaigns directly from AdWords.
The process will suit you as a small business owner. However, you need to customize some parts according to your needs, like bids and budgets, audience targeting, negative keywords. Additionally, you get access to experts’ advice when you advertise on Bing Ads. They offer you active support and will help you solve any query related to the PPC Campaign.
Demographics control
It refers to targeting the audience according to your advertisement. For example, demographic control means that you can customize your ads according to the age and gender of the audience. As a business owner, a targeted approach will increase the chances of potential customers with a limited budget.
Tools and Extension
Bing Ads provides you with powerful tools and extensions that favor small businesses. Specific tools are easy to use and are flexible. Nd, some extensions engage social media platforms that allow you to reach potential customers.
All these are available on Google Ads as well. But, on Bing, you get these advantages on a meager budget which will suit you as a small business owner.
Reach out to the global audience
Though Google has a broad user base, it is limited to one platform only. When you use Bing Ads for your PPC Campaign, you can reach out to an audience from around the world. This is because the advertisement is shown on Bing and other platforms of Microsoft like Yahoo and AOL.
Since Bing has a global footprint, it can help you fetch traffic for your website.
Bing Ads Intelligence
One of the significant reasons to choose Bing Ads is that you can access the Bing Ads Intelligence. Using this tool, you can select your keywords more smartly as it allows you to work with an extensive list of keywords. Keywords play an essential role in increasing the public reach. In addition, Bing Ads allows you to have exact keywords match.
Also, it offers various types of advertisements to put in. For example, Extended Text Ads for mobile, desktops, and tablets, Audience Ads, which allows traffic from none search advertisements.
Conclusion
As a small business owner, Bing Ads provides you with the best services available in a very cost-effective manner. In addition, you get more transparency about your advertisement and can customize the advertisements according to your requirement.
It allows you to select and target your demographics, thus increasing the traffic of potential customers to your website.
